#307: How You Build Trust With Your Brand Storytelling
Business of Story
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The Smartest Companies Are the Ones That Acknowledge, Apologize and Demonstrate Accountability
Companies that are able to put a stake in the ground, say what's important to them and make their values visible can act as a beacon to other organizations. And i think that nature of acknowledgment, apology and accountability brings critics closer. We talk a lot about transparency and authenticity, but this is what it means to be transparent - embrace the human stuff.
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