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Trust, Value & What It Means To Be Digital in Banking

Breaking Banks

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Navigating the Digital Banking Landscape

This chapter explores the strategic foundations of digital banks like Adam, contrasting them with competitors such as Metro, Monzo, and Starling while emphasizing customer experience through technology. It highlights the challenges digital banks face in balancing profitability with user acquisition, as well as the impact of regulatory frameworks on innovation. The discussion also reflects on personal experiences in the industry, showcasing the journey toward creating a successful, customer-centric digital banking platform.

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