Ecommerce Playbook: Numbers, Struggles & Growth cover image

Daily Ad Tweaks Are Wasting Your Budget

Ecommerce Playbook: Numbers, Struggles & Growth

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Intro

This chapter focuses on the importance of geolift and incrementality tests for reliable marketing measurement, advocating for a 90% confidence level in results. The speakers highlight how these insights can enhance advertising strategies in the eCommerce sector, ensuring better budget allocation and campaign effectiveness.

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