Building Strategic Alliances for Sales Success

Sydney Sloan is a seasoned marketing leader and the CMO at G2, the world’s largest software marketplace. In this episode John and Sydney discuss the evolving relationship between sales and marketing, the rise of AI, and how businesses can stay ahead. Sydney shares her personal experience with burnout, the importance of energy management, and how taking a step back helped her gain fresh perspectives. They also dive into AI-driven intent data, hyper-personalization, and what sales reps must do to stay relevant in an ever-changing landscape. If you want to future-proof your sales and marketing strategy, this is a must-listen conversation!

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

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Check out G2's Website: https://www.g2.com/