Understanding the Mechanics of TV Viewership Measurement

Today's podcast is a deep dive into the Nielsen TV ratings system. I've been asked a million times how Nielsen calculates viewership numbers for live sporting events on TV. So, I break down how the company measures TV audiences, including a look at Nielsen's sample size of real household viewers, how much money participating households are paid to be a part of Nielsen's people panel, how Nielsen has changed their TV audience measurement system in recent years, why these ratings are so important to sports leagues and broadcasters, and more. Enjoy!