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2min chapter
Dickie Bush Stresses Why & How You Need To Build Digital Leverage
The Koe Cast
The Difference Between Brand and Sales
i like to think of the brand as a broad catch of people that have like minded interests as you. And then from there, you can get very specific with whom you are selling to. Because they are going to compose some part of your audience because they have the same problems you're talking about. They have a lot of similarities, and you're naturally going to attract them because your expertise is related to what they do.
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