How To Fascinate Your Prospects With Sally Hogshead
Dan Kennedy's Magnetic Marketing Podcast
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The Third Component of a Good Dentist
The opportunity is that a dentist could have not only a good nurturing staff and a warm and inviting atmosphere. They might have special technology or special procedures or specialized training so that they understand how to overcome the problem. What is his or her advantage? If your personality is what I call the beloved, the beloved's personality advantage is that they're nurturing and sincere. So it's almost a paternal style of communication that's going to help them emotionally bond and feel at ease.
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