
Mark W. Johnson - Reinventing Your Business Model
The Innovation Show
How Hilti Changed Their Business Model
Hilti went from selling drills to our power by the hour. Langton: It takes days, weeks, even months of meetings to persuade customers to buy a program instead of a product. Hilti realized that when they were working with these crews on construction sites, that it wasn't enough to just say, hey, we're selling a tool.
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