The Evolution and Impact of Branding

Why do we humans seem to be so easily influenced or even fooled? On one hand this can be done for entertainment, in a Las Vegas stage magic show for example, but on another it can be used for more nefarious purposes such as con artists tricking people into sharing their bank account details.

In this episode, we speak to science writer and BBC Science Focus contributor Brian Clegg to talk about his latest book: Brainjacking – The Science of Influence and Manipulation.

He tells us how our emotions can make us susceptible to being tricked, the role advances in technology such as AI are increasingly playing in our ability to manipulate others and how the whole phenomenon stems from our love of a good story.

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