#406: How to Find Your Riches in the Niches With Your Brand Story
Business of Story
00:00
How to Generate Leads for Your Niche Blog
"Most agencies really suck at business development I'm at the vast majority," he said. "I've been a cold caller for most of my ad career until I lost my own consultancy and in 17 years I've never made a cold call for any business" He added that clients want to trade out, so it's important not to shut off the pipeline but help them accelerate by developing their niche blog into an 'appearance of age'
Transcript
Play full episode
