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Magic words: Can What You Say Help You Get Your way? with Jonah Berger
Big Brains
The Power of the Word You
The word I can really make quite a difference of knowing when to use that tune, isn't it? Yeah. Getting rid of that word you can avoid the accusation, right? Which may not have been intentional in the first place. And we found that using words like I or we do some interesting work, right? So compare, if I say we found that versus the results show that, right? Well, if you say we found it, it seems like we're responsible for it. But it also could seem a little bit subjective, right? We found this, but who knows if other people would find it.
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