BS 208 "Foolproof" with Sander van der Linden
Brain Science with Ginger Campbell, MD: Neuroscience for Everyone
The Psychology of Micro Targeting
In your book you call this a psychological weapon of mass persuasion micro targeting is a really interesting topic so i talk about the famous Cambridge sort of analytical case. The most famous example of private facebook data being harvested and then sold to a political company for the purposes of micro targeting people. You actually find that people do buy more products if the ads are micro targeted because they fit better with people's preferences.
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