How to Pick the Right Audience for Your Business

The first filter will apply to this ranked list is our own affinity for the industry. I suggest ranking every market from one to five or one to ten, however fine-grained you want the results to be. So what is affinity? Well, it's the level of joy that you feel working in an industry. It's how much running into solid brick walls you can take until you give up. If you can't imagine truly enjoying working for the people in this for years, you'll find that in a month or maybe half a decade, you'll lose steam where others don't.