The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and Founders Fund Partner Sam Blond

The Official SaaStr Podcast: SaaS | Founders | Investors

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Challenges of Selling Software to Restaurants

This chapter discusses the unique challenges of selling software to restaurants and non-desk workers compared to desk workers. It highlights the importance of referrals, social proof, and local representatives in the marketing strategy.

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