The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast's Record-Breaking Growth with Toast's CRO, Jonathan Vassil and Founders Fund Partner Sam Blond

The Official SaaStr Podcast: SaaS | Founders | Investors

00:00

Challenges of Selling Software to Restaurants

This chapter discusses the unique challenges of selling software to restaurants and non-desk workers compared to desk workers. It highlights the importance of referrals, social proof, and local representatives in the marketing strategy.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app