The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

519. Asking the Right Questions

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Art of Interactive Storytelling

This chapter delves into the creative journey of developing an interactive book that merges behavioral science with engaging design. The speakers share personal anecdotes and insights about making complex concepts approachable through storytelling and hands-on experiences.

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