The Importance of Middle of the Funnel

There are different archetypes of people who come to your website, right? There are people who show up and they've done tons of, you know, dark social research. They're very much familiar with your industry, but not ready to convert yet. Your job then as a marketer is to say to create that demand for your product,. But also to create the demand in a way that they say, oh, this is an interesting to know about or a nice to have.

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