How to Build a DTC Brand That Puts Customers First

He didn’t create just 1 unicorn company… he created 2. And it all began with a school project. Jeff Raider co-founded Warby Parker while in business school to disrupt glasses. Then he co-founded Harry’s to disrupt shaving. Today, both brands are worth billions. If you wear glasses on your face, then he designed your shades — And if you groom your body, then he designed your blades. Curious about the 2 keys to great branding? This interview is for you. Craving a wild founding story that involves buying an entire factory? This interview is for you. Facing a major career choice or want to know the future of the Direct-To-Consumer (DTC) industry? This interview is for you. Or maybe you just want the secret to perfectly shave any part of your body for any gender — Then this interview is for you (FYI, we did a live demo at the end of the show for ya because… why not?). Learn more about your ad choices. Visit podcastchoices.com/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.