How I Built This with Guy Raz cover image

Charging up the electric vehicle market with RJ Scaringe of Rivian

How I Built This with Guy Raz

CHAPTER

Exploring the Diverse and Adventurous Customer Base of Rivian

This chapter explores the diverse and adventurous nature of Rivian's customer base, noting that around 80% are new to electric vehicles. It discusses how this demographic aligns with Rivian's sustainability goals and the importance of brand identity in enhancing customer connections.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner