
Charging up the electric vehicle market with RJ Scaringe of Rivian
How I Built This with Guy Raz
Exploring the Diverse and Adventurous Customer Base of Rivian
This chapter explores the diverse and adventurous nature of Rivian's customer base, noting that around 80% are new to electric vehicles. It discusses how this demographic aligns with Rivian's sustainability goals and the importance of brand identity in enhancing customer connections.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.