How I Built This with Guy Raz cover image

Charging up the electric vehicle market with RJ Scaringe of Rivian

How I Built This with Guy Raz

00:00

Exploring the Diverse and Adventurous Customer Base of Rivian

This chapter explores the diverse and adventurous nature of Rivian's customer base, noting that around 80% are new to electric vehicles. It discusses how this demographic aligns with Rivian's sustainability goals and the importance of brand identity in enhancing customer connections.

Play episode from 27:15
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app