3min chapter

Founders cover image

#48 Finding My Virginity: The New Autobiography by Richard Branson

Founders

CHAPTER

Brand Adventure Capital

Virgin Mobile UK was turning over more than a million dollars, excuse me, a million pounds a day. Harris Jones saw our relative inexperience in mobile markets as an opportunity. He claimed he was upset that T-Mobile had to pay us a marketing fee of around 4.56 pounds a month for every Virgin Mobile customer.

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