Evolving Mindsets in Sports

This chapter examines the changing mentality of star NBA players who prioritize personal growth and humility over traditional celebrity behaviors. It discusses examples like Wemby's Buddhist temple practice and Jokic's post-championship solitude, contrasting with the pressures faced by NFL quarterbacks like Josh Allen regarding legacy and championships. The conversation extends to branding strategies in sports, analyzing how modern athletes navigate their careers and public personas differently than legends of the past.