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I think that these generational family companies are so interesting because it's just the nature of it. One of the great reporting challenges in media, which I have not cracked, is getting inside those conversations. What were they saying inside the New York Times family when James Bennett got asked it at the App Ed page? That's a story nobody's reported because they're hard to get at. And I think people, these old brands have resonance and trust like far beyond what we start up people of the aughts imagined.
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