How to Start a DSC Business

In 2005, the technology was not accessible for a direct-to-consumer brand to be successful. In 2015, Tim and I formally started this business with Shopify. We launched on March 1st of 2016. If we'd have done that 10 years earlier in 2005, we wouldn't have been able to do that. You can have a business and protecting our planet is not antithetical; you can have both.