The Marketing Legacy and Evolving Landscape of the Diamond Industry

Today we conclude our Diamond Wars series.

 These precious stones are known to be undeniably beautiful, rare and a symbol of luxury. But diamonds have also been associated with war, human rights abuses and death. In response, consumers these days are demanding more transparency about where stones are sourced. Some are seeking out less expensive gemstone alternatives or lab-grown diamonds. And even powerhouse companies like De Beers have taken strides to adapt.  

To find out more about the future of the diamond industry we’ll hear from Paul Zimnisky, an independent global diamond industry analyst. 

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