#76 - The Architecture Of Unforgettable Branding | Sophia Athas
Agency
00:00
Navigating Branding in the Digital Age
This chapter explores the strategic preparations needed for co-founders seeking branding support from agencies, emphasizing alignment on vision and goals. It delves into the challenges and opportunities presented by social media platforms like TikTok, highlighting the importance of community engagement and user-generated content in creating successful brand strategies. The discussion also reflects on the evolving role of founders, the necessity of a dedicated marketing team, and the impact of rapid market changes on branding approaches.
Transcript
Play full episode
