Exploring the impact of social media on brand communication and the challenges of maintaining authenticity online while reflecting on the evolving landscape of storytelling and brand management.
Watch Carol and Tim LIVE every day on YouTube: http://bit.ly/3vTiACF. Barbara Kellerman, Fellow at Harvard’s Kennedy School’s Center for Public Leadership, discusses her book Leadership from Bad to Worse: What Happens When the Bad Festers. Bloomberg Opinion Columnist Beth Kowitt talks about her story The Kate Middleton Mess Should Terrify Brands. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.