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The Forever Games (Ep. 4)
Gamecraft
Is Your Lifetime Value Calculation Getting Out of Wrong With IDFA?
Mobile game companies are running their models very close to the bone in terms of how much they're capable of spending versus what a profitable customer looks like. With IDFA and some of these policy changes you're seeing all those equations actually completely fall out of whack. It really turns some of these models very much upside down.
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