Revenue Mix and Pricing Strategies

Running a campground isn’t all eating s'mores around the campfire. Zachary Crockett fans the flames.

• SOURCES:
  • Mark Lemoine, owner, Coloma/St. Joseph KOA Holiday campground; sr. vice president, franchise operations at Kampgrounds of America.

• RESOURCES:
  • "The Economic Impact of Parks," (National Recreation and Park Association, 2023).
  • "Campground Industry Analysis," (CHM Government Service, 2020).

• EXTRAS:
  • Coloma/St. Joseph KOA.

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