The Future of Domain Parking

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With domain parking, we're talking about contextual advertising. When you find a customer on TikTok, in the first instance, you have no idea what this customer wants. And so here, it can be much better at distilling the intent of the user and then driving them to the right domain name. There's also why we are still bullish on buying more domain names because we know that this type of monetization is not going to go away.

How CentralNic grew into a large domain and advertising company, and why it’s shifting its approach to M&A. CentralNic (LON: CNIC) is one of the most interesting companies in the domain name space. It started as a third level domain registrar but has grown into a behemoth in the domain registration and online advertising space, […]

Post link: The CentralNic story – DNW Podcast #442

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