The Cure for Ending Up in the Marketing Wasteland

The big question is, where is your target market present and active online? That's it. Thankfully, we have less social media channels and they're relatively entrenched right now. We know who our big four are. You can pretty much find your people on all of them. So then we do need to be a little more contextual. What kind of content you want to create? What's your strategy going to look like? Are we doing short form, long form? What does that variation look like?"