Building a Brand Around the Lightning Business

There are so many competitors in the space that can kind of offer a better service. Building a brand as as good l s p lighting service provider hasn't been a big issue for us. We could probably do better when it comes to promoting ourselves but people seem to find us on their own, simply because word of mouth spread. And i see that trent continuing that it's not going to be one big service provider doing everything for all the people and all the wallets. Because lightning is not like a not every lightning user has the same needs. You have people who just want to have a simple wallet and not care about anything. Want everything abstracted away from them onlhe athe extreme