Navigating Tariffs and Trade Narratives

This chapter examines the pricing strategies of Chinese manufacturers supplying major brands like Fila and Under Armour, emphasizing the gap between U.S. retail prices and manufacturing costs in China. It discusses the innovative ways Chinese influencers counter U.S. tariffs through marketing efforts on platforms like Douyin, alongside the rise of Xiaohongshu as an alternative. The chapter also reflects on the broader implications of tariffs on U.S.-China economic relations, the regulatory landscape, and the influence of government actions on online content in China.