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RV218 - Aligning Marketing and Finance for Growth | Go To Market Live Episode 35

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CHAPTER

Strategic Annual Planning for Marketing Leadership

This chapter provides an in-depth look at the annual planning process from a Chief Marketing Officer's perspective, detailing the necessary preparations and strategic alignments. It outlines a systematic timeline starting in March and culminating in Q4, emphasizing collaboration with business leaders and finalizing financial allocations for organizational success.

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