
Capturing Revenue Synergies
M&A Science
00:00
Getting Over a Line of the Strategy Really Transparent
Cris: Strategy is easyr to mess up, and execution is a hard period r when it gets a christmas question. You should not delegate the decision making process, or even the process of acquiring that information, to a corporate development team or a third party. The questions you ask here are their customr demand for the acquired product, and will the salespeople be able to sell the acquired product? To answer that, you have to send your people into the acquired company. And typically acquisition processes allow furthest would be called due diligence, than you would do. But we found that the simplistic due diligence where you base lic you go and you have a dato room, and then
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