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The One About Strategic Objectives In Your During Unit - I Love Marketing With Joe Polish And Dean Jackson - Episode #89

I Love Marketing

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I Don't Want to Do a Universal Selling Proposition in the Carpet Cleaning Industry

I didn't have any, you know, business training in school. I'm just some young guy that didn't want to work for anyone and started this business,. not know what the hell I was doing. And after I learned direct response and, and, and actually got really good at the before unit, how to actually get people to respond to my offers. So it's a USB selling proposition, not a universal selling proposition which is what most people have.

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