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CTOs and CIOs - You Fucking Deer in Headlights?
I've always been a priority based seller, but the way I used to get there is with the very lazy approach of saying, tell me about your priorities. Like you want to talk about the one biggest no, no in today's world of outreach or prospecting or whatever it may be? Don't ever ask that. We'll keep you up at night. So here's my little hack, right? Because you know me, like I don't read, right? I'm not a reader. I especially have books. I think books are full of shit because there's like 80% book fluff and 20% good."