Mattia Fosci: The publisher’s dilemma in a first-party data world
Masters of Privacy
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The Future of Privacy Preserving Environments
We cannot go back to the old ways. The old ways you add what, maybe 150 publications of your country. Now we have 15,000 or 150,000 per country. So I think expecting advertisers to do any more work is unrealistic as things then. They have the easy way out. But if publishers are prepared to sacrifice a little bit of their unique selling point in big data, everyone will gain from it," he says.
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