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MrBeast Is Throwing Out His Entire Strategy, Here's Why

The Editing Podcast

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The Dan Harmon Circle and Storytelling

Mr. Beast is using the Dan Harmon circle as a formula, but he's using it in an advanced way. "We want to emotionally start here, and we want to end here having emotionally changed," says Mr. Beast. We need character arcs within our YouTube videos,. And now you just ask me, why do I want this? It comes down to satisfaction. What happens when we get a good story? We feel compelled to share it because it stays with us.

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