Google's Generative AI in Search Will Keep Google Searches on Google

The increase following the announcements this week about its generative AI in search have been much more significant so that's really encouraging for Google. I've not been particularly convinced with Bing chat at all to be honest and it hasn't made its way into anyone I know is you know day to day workflow. As marketers your competitors are going to be asleep they're not going to know that these things have come until they're rolling outso you need to be up to date as a product company  you need to be embracing all of this stuff full on eyes wide open now.