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S04.EP01 - How to Become a Brand Consultant
JUST Branding
What Is a Brand Consultant?
A brand consultant is somebody paid to improve a client's condition in some way. The one thing AI cannot do and, you know, commoditized execution cannot do is that human element, right? That kind of personable advice,. Getting to know a business understanding perhaps a leader within thatBusiness can't offer valuable value, valuable thoughts and advice. And the other thing I think AI cannot do is something that I always bang on about, which is alignment.
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