The U.S. News College Ranking Phenomenon

This chapter explores the transformative period at U.S. News & World Report following its acquisition, focusing on the ambitious college ranking system that emerged to distinguish the magazine in a competitive landscape. It highlights the intricate processes behind data collection and algorithm development, as well as the growing obsession with these rankings in academia. Through a case study involving students at a liberal arts college, the chapter reveals concerns about bias and the implications of the ranking system on institutions like Reed College.