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Ep. 29 Pt. 2 - Jamie Klanac - The Critical Role Of Revenue Enablement In Successful Mergers and Acquisitions

Revenue Enablement Society - Stories From The Trenches

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Sales Engineers and Revenue Enablement in Mergers and Acquisitions

This chapter emphasizes the crucial role of sales engineers in integration processes post mergers and acquisitions, highlighting their expertise in bridging the gap between technology sales and sales management. It discusses the importance of educational backgrounds for sales professionals and how sales enablement can support them for successful integration. The chapter also covers different models of acquisitions, emphasizing the need for early involvement in due diligence and thoughtful planning to avoid chaos and challenges.

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