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Conviction Over Consensus, The Inefficiency Of Feelings™ and other gold nuggets from Eric Segal, CCO of X&O

Confessions of a Creative Director

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Building Culture Through Anonymity and Creativity

This chapter delves into a creative agency's innovative use of anonymous experts, each with colorful aliases inspired by film characters. It highlights how this approach enhances team dynamics, fosters healthy competition, and builds a strong community among a dispersed workforce.

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