157: 5 Simple Ways to INCREASE Views!
The Think Media Podcast
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The Perfect Video Recipe - The Big Idea, the Hook
No one's going to watch the rest of the video unless you sell them on watching the video in the beginning. If your content is a little bit more relaxed, like it's maybe just outlined, but it's not scripted, there's a time and place that you should actually script your hook even word for word. Because every word matters. It's 30 seconds. And you're trying to keep as many people watching during that entire time.
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