Today's episode is an interview Gary did on ET Brand Equity India. Gary emphasizes the importance of having a consumer-first approach to maintain authenticity in global marketing. He discusses balancing personalized advertising with privacy concerns and differentiates between true brand building and aggressive sales tactics. He also highlights that the future of AI in advertising looks promising but requires navigating legal challenges. Gary shares lessons from past failures and highlights the importance of retail experience in brand building. Lastly, the power of organic social media content is underscored as the ultimate tool for effective, budget-friendly marketing.