I don't, I mean, probably everybody now would say movie theaters are on the decline. So maybe that's a suspect part. But the email list seems very powerful. Like 5 million people on an active email list and you demonstrated that, oh, 18% of the people who get an email are going to the movie. That is like so powerful. It's ridiculous. Yeah, but remember the reason the problem, it wasn't the, how creative the advertising was it was, I've already paid for it. You just send out an email every day. They relaunched movie pass this last week. With a big variation. There's a $10, $20, $
Mitch Lowe has been a significant disruptor of Hollywood's distribution models over the past two decades, promoting all-you-can-eat subscription models on personal devices and at the box office. Netflix famously redefined consumer video distribution while Movie Pass infamously imploded in 2019. Today, Mitch speaks openly with James about why his companies ended up on their trajectories while describing the analytics that factor into their business plans.
For a deeper dive into the dramatic evolution of the entertainment business, read or listen to Mitch's new memoir: Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass―Lessons in Disruption
Other topics include:
- How Netflix's DVD queue saved the company (11:12)
- The genius of Netflix's auto-play feature (12:46)
- Content business models: ad sales vs. subscription (14:29)
- What led to Movie Pass' downfall? (17:46)
- Movie studios' stranglehold on movie theater pricing models (21:52)
- How Movie Pass used 'the float' in its business operations (29:22)
- The cost of acquiring digital distribution film rights (33:44)
- When does streaming become a commodity? (38:01)
- What will Netflix do to overcome the commoditization of the streaming market? (39:47)
- TikTok's algorithm vs streaming services (52:26)
(Editor’s note: Topic times don’t account for sponsor ads and may appear a few minutes later in the episode on your podcast player)
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