How Much Do You Spend to Get a Client?

In real estate a about six or seven of the homes, you knowit list and sell each year. If they sent out a mail or two months in a row, and then they checked their ther computer and no listings came up during that month, well, there wasn't any business for anybody to have. The return on investment, the question is always the correct one. And i coach my clients not to look at how many people responded, to the quantity it responded,. rather the dollars that it puts in the bank account.