Our sixth most popular episode is with Kristin Berman, founder of Irrational Labs on using behavioral science to improve your product. There are so many mistakes that humans make and we can call them biases, horistics, our team uses psychology. What are the psychology that drive us? To tackle this, our team basically has created a model of behavior change. We call the three bees and this summarizes the most important psychology’s that drive user That are important to the product managers and the marketers. So companies are really good at outcome, but not as sharp at picking the behavior.

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