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The Tilt with Top Content Entrepreneur Joe Pulizzi

The Jess Larsen Show on Innovation & Leadership

00:00

The Tilt Is Your Area of Diligence

Roland Martin: Content tilt is your area of differentiation that propels you through all the clutter that's out there. We have to know right now that there's a battle for attention, not just you and your competitors,. But google and net flicks and microsopt and everybody else. They're going after that. So how can you stand beyond it, if you will? And i feel that if i'm patient enough, over the next two years I'll be able to do all the right things from a marketing standpoint," he says.

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