EP149: How To Build a Testimonial Machine with CEO of Joza Marketing Dave Albano
The DigitalMarketer Podcast
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Are Your Metrics Reliable?
Make sure your metrics are ones that everyone understands. Avoid generalities like, great, good job. That means too many things to not enough people. If you have a conversation with your testimonial, give her as examples of the kind of thing you're looking for. You can swipe and deploy, copy and past this script. So dont worry about writing all this down, but you can give it as examples, or just verbally state them.
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