8min chapter

The Iced Coffee Hour cover image

Harvard Psychiatrist: The #1 Reason You’re Sad, Single, and Lonely (FIX THIS)

The Iced Coffee Hour

CHAPTER

Adidas' Shift in Endorsements and Acquisition of Reebok

This chapter discusses Adidas' transition from individual endorsements to focusing on leagues and events in the sneaker industry. It explores their struggles in the basketball market, their acquisition of Reebok, and the strategic value of the partnership. The chapter also questions Adidas' proficiency in acquisitions and highlights the success of their partnership with Yeezy.

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